Hong Kong, <21 November 2019> – Today, TIME revealed its annual list of the 100 Best Inventions that are making the world better, smarter, and even a bit more fun. KaiOS, the leading mobile operating system for smart feature phones, has been recognized on this list in the Social Good category, as a driving force in making the internet more affordable—and hence accessible—to all.
Making mobile internet more affordable has vast implications for consumers, carriers, and manufacturers. Recent research indicates that over four billion people are still not connected to the internet. Device affordability is a critical blocker, and KaiOS solves this problem by providing a light operating system that requires little memory and other system resources. This approach keeps the price of devices low; KaiOS-enabled phones can retail for as little as US$20 with a battery life of at least several days.
KaiOS Technologies provides its operating system to manufacturers and mobile operators, allowing these partners to develop smart feature phones. These devices have the essential features of a smartphone—a store for apps, Wi-Fi, 3G/4G, NFC, GPS—but in the form-factor of a feature phone. On the content side, KaiOS works with the leading global players—WhatsApp, Facebook, YouTube, Google Maps—but also with local app developers in each market to provide locally relevant apps.
“We’re excited and honored to be selected by TIME,” said Sebastien Codeville, CEO of KaiOS Technologies. “Our mission of bridging the global digital divide not only led to the invention of KaiOS but continues to guide our ongoing innovation. Today, we’ve already powered more than 110 million devices in over 100 countries, and are continuously expanding into more emerging markets with a growing content ecosystem to fuel the digital revolution. We’re thrilled that KaiOS has made a name for itself around the world, and we hope that KaiOS-powered smart feature phones will help spread access to valuable digital resources, regardless of location or wealth.”
For first-time internet users in emerging markets, benefits of connecting to the internet include access to information, accessibility to education, boosting work opportunities and productivity (and hence the economy at large), financial inclusion (e.g., micro-loans, insurance, banking, payment), and women’s empowerment.
To assemble the 2019 TIME Best Inventions list, TIME solicited nominations across a variety of categories from editors and correspondents around the world, as well as through an online application process. Each contender was then evaluated on key factors, including originality, effectiveness, ambition and influence. The result: 100 groundbreaking inventions that are changing the way we live, work, play and think about what’s possible.
KaiOS Technologies powers an ecosystem of affordable digital products and services, and exists to empower people around the world through technology. Its flagship product, KaiOS, is the leading mobile operating system for smart feature phones with more than 110 million devices shipped in over 100 countries. Kai’s mission is to open up new possibilities for individuals, organizations, and societies by bringing mobile connectivity to the billions of people without internet in emerging markets, as well as providing those in established markets with an alternative to smartphones. KaiOS is based on HTML5 and other open web technologies. Devices running on the platform require limited memory, while still offering a rich user experience through access to apps like WhatsApp, Google Assistant, Facebook, YouTube, and Google Maps.
We’re in Cape Town, South Africa at AfricaCom 2019, where we’re discussing our mission of closing the digital divide by making the internet more accessible to all. Africa has almost 800 million people disconnected from the internet, and KaiOS is poised to radically decrease this statistic by offering new affordable devices, focusing on regional partnerships, and bringing essential apps and services to the community.
KaiOS-powered smart feature phones bring smartphone-level features to inexpensive feature phone hardware, making vital digital resources like banking, healthcare, education, and communications more readily available. This is especially valuable in rural areas, where traditional internet connections are virtually nonexistent.
Kai is excited to announce several new devices and partnerships, all aimed at expanding access to smart feature phones, high-quality educational resources, and localized digital content.
Key regional partnerships
Vodacom, Azumi and MediaTek – Smart Kitochi
We’ve partnered alongside mobile powerhouses Vodacom, Azumi, and MediaTek to help eliminate the digital divide for millions of disconnected Tanzanians,by the Smart Kitochi, Tanzania’s first affordable smart feature phone. Packing smartphone-level features like 3G/4G, WiFi, and GPS, the Smart Kitochi costs $20 USD and has already surpassed all sales projections in its first two weeks of availability. Learn more about the Smart Kitochi here.
Orange and Intel – Sanza XL
Another exciting announcement, stemming from our continued partnership with Orange, is the Sanza XL, a 4G-enabled sequel to the original KaiOS-powered Sanza smart feature phone that includes a larger 2.8” screen and an improved 2 Megapixel camera. Manufactured by Intel, the Sanza XL will be available for $28 USD in seven countries in Africa and the Middle East: Botswana, Cameroon, Côte d’Ivoire, Egypt, Jordan, Mali, and Senegal. Learn more about the next generation of one of Africa’s most popular KaiOS-powered devices here.
Africell – Afriphone
Africell launched the first 3G smart feature phone in Gambia: the Afriphone. This KaiOS-powered device includes Wi-Fi, GPS, and NFC, and also enables users to access more than 200 apps via the KaiStore, including YouTube, WhatsApp, and Google Assistant. Afriphone will be the first KaiOS-powered device launched in the Gambia and Sierra Leone, and it will soon be available in Uganda and the Democratic Republic of the Congo as well. Learn more about the Afriphone here.
Tigo – Kitochi 4G Smart
Expanding the reach of KaiOS-powered devices in Africa, Tigo and Kai have partnered to launch the Kitochi 4G Smart in Tanzania. Retailing for $21 USD, this affordable smart feature phone enables users to access smartphone-level apps, including WhatsApp, Google Assistant, and Facebook. This partnership is also a key step in connecting users in Eastern Africa, as KaiOS-powered devices have rolled out in Uganda, Rwanda, and now Tanzania. Read more about the Kitochi 4G Smart here.
Building a content ecosystem: In-house educational app now live in Africa
Life App
Delivering high-quality, localized educational resources covering Digital Skills, Education, Health, Gender Equality, Agriculture, and Finances, Kai’s in-house app Life for smart feature phones is now available in Africa. Kai collaborates with trusted groups and NGOs, including Funzi, Worldreader, Care, Girl Effect, Tambero, Esoko, Cell-Ed, We Farm, iCow, and Ubongo, to achieve greater impact together.
The most accessed section of Life is Digital Skills, which was developed in partnership with the GSMA to ensure that users learn proper digital literacy skills through the app. Kai and the GSMA also developed a new MISTT training module, equipping carrier partners to teach first-time smart feature phone users about KaiOS. Now available to KaiOS users in Nigeria, Uganda, Rwanda, and South Africa, Life will be available in more African countries soon. Learn more about Life’s educational resources here.
Press event: Tanzania’s first smart feature phone
Following the first year of smart feature phones in Africa, we held a joint press event alongside partners Vodacom, Azumi, and MediaTek to celebrate our newly forged partnership, and further highlight the Smart Kitochi, Tanzania’s first smart feature phone.
Keynote: Redefining the Modern Telco
While onsite in Cape Town, Kai’s Vice President of Business Development for EMEA, Matthieu Bacquias, presented on the impact KaiOS has on the business model of telcos and how we address the modern challenges they face. Adapted for emerging markets, KaiOS’ unique ecosystem focuses on a simple user experience, delivering smartphone-level features in affordable devices. These features include support for 3G/4G internet connectivity, hotspot capabilities, and popular apps like Google Assistant, WhatsApp, and Facebook, all packed in an easy-to-use device which is designed with first time internet users in mind.
Matthieu also explored how the accessibility of KaiOS-powered smart feature phones helps telcos grow their revenue. These affordable devices enable carriers to reach an untapped customer base, and migrate legacy 2G plans to 3G/4G. In this way KaiOS has connected millions of people to the internet and aforementioned digital services for the first time, with more than 105 million devices in over 100 countries.
Finally, Matthieu spoke to KaiOS’ partnerships, which even aside from the KaiStore’s list of top-tier applications and developers, boasts a wide variety of industry leaders. In addition to carrier partners around the world, Kai works with organizations Funzi, Worldreader, Care, Girl Effect, Tambero, Esoko, Cell-Ed, and We Farm, to provide high-quality educational resources through the in-house Life app. These partnerships illustrate Kai’s commitment to delivering not only accessible devices, but also locally relevant content to enrich the lives of those accessing the internet for the first time.
KaiOS recognized with AfricaCom’s Changing Lives Award
What’s better for a perfect wrap up than a proud winner of the AfricaCom Award!
We’re pleased to announce AfricaCom Awards has honored KaiOS with, the Changing Lives Award which celebrates a product, initiative or social enterprise that has a life-changing impact on individuals or communities throughout Africa. We’ve forged partnerships with carriers, manufacturers and developers to help make internet access affordable and ubiquitous for the billions of people who are still unconnected, as well as giving them access to digital resources like education, health and financial services. We’re particularly proud of this recognition as it serves as a proof point to our dedication towards our mission of improving lives of those in the emerging markets by bridging the digital divide.
Partnership news
Tigo launches their first KaiOS-powered smart feature phone in Tanzania
Tanzania’s leading digital lifestyle company, Tigo Tanzania, announced the launch of their first 4G smart feature phone, Kitochi 4G Smart, powered by KaiOS, the leading mobile operating system for smart feature phones in early November. The new device is now available for pre-order from all Tigo shopes across the country and retails for Tzs 49, 000 ($21 USD).
Designed for customers with affordability and accessibility in mind the Kitochi 4G Smart, features 4G connectivity and enables access to over two hundred essential and popular apps such as WhatsApp, Google Assistant, Facebook, Twitter, YouTube, and Google Maps. Tigo is also offering free three month access to Facebook for customers to welcome more people into the social community.
This launch marks another successful addition to the powerful lineup of KaiOS-powered devices — continuing our mission to provide internet access to users across the globe. It is also a key step to connecting the users in the East African region as KaiOS-powered devices have been rolling out in Uganda, Rwanda, and now expands to Tanzania.
KaiOS is now the third largest mobile operating system worldwide, running on over 100 million devices shipped across Europe, Africa, Asia and the Americas.
For more information about the Tigo Kitochi 4G Smart, please refer to the Tigo website here.
Press releases
Vodacam, Azumi, KaiOS and MediaTek forge partnership to bring Tanzanians online
Increasing Momentum in Tanzanian Digital Landscape Boosts Sales of Smart Kitochi
Cape Town, <13 November 2019> –KaiOS Technologies, maker of the leading mobile operating system for smart feature phones, together with Vodacom, Azumi and MediaTek announced partnership in Tanzania, launchingthe first affordable smart feature phone, Smart Kitochi.
This collaboration marks a major milestone for the African market, as it’s the first time all four mobile powerhouses have come together on a project with the goal of eliminating the digital dividefor the billions of Africans still disconnected.
The Smart Kitochi, launched by Vodacom Tanzania PLC, Tanzania’s leading cellular network company, is powered by KaiOS, starting at a discounted price of TZS 48,000 ($20 USD). The device comes with a special offer, which includes a monthly bundle of 4GB data, 100 mins talk time and 500 SMS for the first 6 months.
The Smart Kitochi also provides access to popular apps such asWhatsApp, Google Assistant, Facebook, YouTube, and many other unique native content, giving more Tanzanians access to a previously inaccessible digital society, via the KaiStore. The Smart Kitochi runs on Mediatek’s highly integrated chipset platforms, enabling3G and 4G connectivity and other smartphone-like features such as Wi-Fi, GPS, and boasts a 1400mAh battery, which powersup to 6 hours of talk time.
Since hitting the shelves on November 1st, the Smart Kitochi has been popular among Tanzanian people, and the sales for the smart feature phone have surpassed expectations within two weeks of the launch, so volumes have been ramped up to meet the demands.
“We launched in the African market a year ago with a focus on ensuring first-time mobile users have access to affordable solutions, and we’re excited to expand these efforts into Tanzania alongside Vodacom, Azumi and MediaTek”, said Sebastien Codeville, CEO of KaiOS Technologies. “The digital divide is very prevalent across Africa, but we know devices like the Smart Kitochi, will positively impact people’s lives. We’re also focused on building a content ecosystem through our developer portal and supporting African developers, through developer workshops across the continent. These efforts ensure content and services are valuable and relevant to each individual market.”
“Given this is the first device of its kind in Tanzania, it’s very exciting to see that people are already embracing the product with open arms, and are enthusiastically transitioning to the digital world”,said Sylvester Moyo, Executive Head of Terminals of Vodacom International Business. “With the competitive price and special data bundle offer, we anticipate market adoption will gain further momentum as the acceptance of the product features increases. This launch forms part of our bigger strategy to contribute towards positive economic development through bridging the digital divide.”
“We’re particularly encouraged by this newly forged partnership because together we’re able to guarantee African users a seamless mobile content experience,” said Tayshira Khan, Head of Azumi Mobile Africa. “The Smart Kitochi is removing barriers to mobile adoption, and eliminating the digital divide in Tanzania, a country heavily impacted by its negative effects.”
“Not only does this partnership demonstrate KaiOS’ support for MediaTek’s high performance chipsets, but also shows our commitment to developing economic and quality mobile solutions to emerging markets”, said Rami Osman, Director of Corporate Sales and Marketing for MEA of MediaTek. “This device in specific is the first step in strengthening the Smart Feature Phone proposition in East Africa. Following this launch we will continue to support Vodacom users across its footprint to unlock the potential of connecting to internet and communicating with each other using very affordable devices.”
KaiOS is a light operating system, which enables a new category of affordable smart feature phones that require limited memory, while still offering a rich user experience. It supports 3G + 4G/LTE, Wi-Fi, GPS and Hotspot. KaiOS-enabled phones come with popular apps and services like WhatsApp, Google Assistant, Facebook, YouTube, and Google Maps, as well as a store for apps called the KaiStore with over two hundred essential apps and counting, from global and local content providers. It is now the third largest mobile operating system worldwide, running on over 100 million devices shipped across Europe, Africa, Asia and Americas.
About KaiOS Technologies
KaiOS Technologies powers an ecosystem of affordable digital products and services, and exists to empower people around the world through technology. Its flagship product, KaiOS, is the leading mobile operating system for smart feature phones with more than 100 million devices shipped in over 100 countries. Kai’s mission is to open up new possibilities for individuals, organizations, and societies by bringing mobile connectivity to the billions of people without internet in emerging markets, as well as providing those in established markets with an alternative to smartphones. KaiOS is based on HTML5 and other open web technologies. Devices running on the platform require limited memory, while still offering a rich user experience through access to apps like Google Assistant, YouTube, Facebook, Google Maps, and Twitter.
About Vodacom
Vodacom Tanzania PLC is the leading mobile communication service provider with the fastest data network in the country. We provide communication services to over 14 million subscribers. Vodacom Tanzania and its subsidiary companies are part of the Vodacom Group registered in South Africa, which is in turn owned by Vodacom Group Plc of the United Kingdom. It has been registered in the Dar es Salaam Stock Exchange (DSE) with registration number ISIN: TZ1886102715 Stock name: VODA.For further information, please visit ourwebsite: www.vodacom.co.tz
About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.
About Azumi Mobile
Azumi Mobile is a leading global mobile phone company providing a wide range of handsets to customers including a variety of feature phones and smartphones. Originating in South America with a large customer base, it has expanded to Africa where the local headquarters resides in Johannesburg. Azumi Mobile Africa has distribution of devices into 11 countries in Africa and growing.For more information, please visit www.azumi-mobile.com.
Cape Town <12 November 2019> – Africell, the leading African telecommunications operator, today announced the launch of their first 3G smart feature phone, afriphone, powered by KaiOS, the leading mobile operating system for smart feature phones. The new device will be the first KaiOS-powered device in The Gambia and Sierra Leone, and will also be made available in Uganda and the Democratic Republic of Congo.
Designed with affordability and accessibility for customers in mind, afriphone features 3G connectivity and access to essential and popular apps like WhatsApp, Google Assistant, Facebook, YouTube, and Google Maps, as well as unique native content such as the Africell’s customer care app. Additionally, it includes other smartphone-level features such as Wi-Fi, GPS, NFC, and offers a hybrid dual-SIM slot that supports two SIM cards with M512MB memory + 4GB RAM. It also boasts a powerful battery which enables extended hours of talk time.
Ziad Dalloul, Africell Chairman and CEO stated that :“As a digital company, Africell provides a link between yesterday and tomorrow. Our network gives everyone the freedom to be and to do what they want. People of all generations and from all walks of life can shine with the powerful tools Africell offers. We listen to the young generation, and we are committed to helping them shape the best future. Introducing this smart feature phone will help us bring valuable digital services and information to the markets we operate in at a price that people can afford.”
KaiOS enables a new category of affordable smart feature phones that require limited memory, while still offering a rich user experience. KaiOS-enabled phones come with the KaiStore, the only app store for feature phones, with over two hundred essential apps from global and local content providers. KaiOS is now the third largest mobile operating system worldwide, running on over 100 million devices shipped across Europe, Africa, Asia and the Americas.
“We’re excited for this brand new KaiOS-powered device from Africell, which will help us continue spreading mobile internet in sub-Saharan Africa”, said Sebastien Codeville, CEO of KaiOS Technologies. “The afriphone will have an immediate impact on people’s lives across the region, offering an inexpensive and convenient means of accessing the internet’s invaluable resources including education, banking, and healthcare for the first time. We are, and will be continuing our journey to enable a sustainable ecosystem by bringing in relevant apps and services that are designed to benefit people in emerging markets.”
About Africell
Africell is an African mobile technology company.
We provide fast, low-cost and reliable mobile network coverage and related value-added technology services to millions of individuals, communities and business in four vibrant African countries. Africell is the market leading operator in Sierra Leone and The Gambia and is a vibrant challenger in The Democratic Republic of Congo and Uganda.
Africell is a disruptor: keen to challenge inefficiencies, embrace fresh thinking and deliver innovative products and services which make a practical difference to people everyday.
Our corporate social responsibility and positive community impact, as well as our entrepreneurial spirit and transparent business activities, make Africell the ideal mobile network provider for Africa’s future. www.africell.com
About KaiOS Technologies
KaiOS Technologies powers an ecosystem of affordable digital products and services, and exists to empower people around the world through technology. Its flagship product, KaiOS, is the leading mobile operating system for smart feature phones with more than 100 million devices shipped in over 100 countries. Kai’s mission is to open up new possibilities for individuals, organizations, and societies by bringing mobile connectivity to the billions of people without internet in emerging markets, as well as providing those in established markets with an alternative to smartphones. KaiOS is based on HTML5 and other open web technologies. Devices running on the platform require limited memory, while still offering a rich user experience through access to apps like WhatsApp, Google Assistant, YouTube, Facebook, Google Maps, and Twitter.
With millions of mobile phone users around the world willing to pay for data packages, why would you give away data for free? Because if your customers don’t understand the benefits of data — if your customers are new to the internet — they won’t know they need it.
In developing countries, many people have had little to no exposure to websites, apps, or even text messages. They may never have typed a query into Google, made a video call to see the face of a faraway relative, or searched for a job online. If they don’t know what they are missing, you can’t ask them to pay to find out.
Giving new mobile phone users free data is an investment in future customers.
Free mobile data marketing campaigns attract new customers
Whether you are attracting first-time users or winning over your competitors’ customers, offering free data is a great way to garner attention. While it’s difficult to get someone to buy something they do not understand, “try before you buy” campaigns can win over even the most skeptical consumers.
This marketing tactic is also a great way to encourage existing mobile phone users to switch to your service. They may come for the free data, but they will stay once you prove your worth, even if it means they upgrade to a paid service.
U.S. mobile network operator (MNO) Sprint had great success with this strategy. They offered unlimited data for a year for new customers switching from other plans. One of the YouTube videos promoting the deal reached 539,000 views on the first day.
Other “freemium” services, such as Slack and Spotify, have proved this approach successful as well. Both companies provide complimentary access to some of their features and allow users to test the premium options for free for a limited time (hence the term “freemium). Once tested, the premium features are tough to give up, so it’s easier to convince users to keep them by upgrading. In fact, Slack converts 30% of their free users to paying customers. In the third quarter of 2019, Spotify also increased their premium users by 31%.
Data offers that build internet usage habits
The key to an ever-growing customer base is keeping users interested. Give people a sample of mobile internet and they’ll be hungry for more.
Free data for new users
In late 2017, the Indian telecommunications company Reliance Jio launched a smart feature phone running KaiOS called the JioPhone. To generate excitement and convince locals to give the new device a try, the company offered generous free data packages. By the end of March 2018, they had signed up 100 million new subscribers, 72 million of which became paid users.
Reliance Jio has continued to offer free data through promotions, including up to 2GB per day during festival season, and up to 16GB free on the JioPhone’s second anniversary. Each additional promo leads to a surge of new users, most of which turn into paying customers.
Since Jio’s launch, India’s data usage has skyrocketed. India is now among the top 10 countries for mobile data consumption. Previously, India was #155. Clearly, once new users are exposed to the benefits of mobile connectivity, they are willing to pay to maintain their access.
Zero-rated data
Zero-rated services allow users access to specific content or websites (including social media networks) without it counting against data plans.
Providing zero-rated versions of content is a clever way to encourage people to build mobile internet habits. By removing the financial investment barrier, you can draw in new customers with free access to popular apps and services such as Facebook, WhatsApp, and Wikipedia. Once newly connected consumers experience a small section of the internet, they inevitably want more.
To test this theory, an MNO offered users in eight developing countries access to Free Basics by Facebook. As a result, the majority of the users purchased plans to access more websites and watch videos online. A total of 63% ended up paying for data, with 28% switching completely to paid data and 35% using a mix of free and paid services.
Free Basics by Facebook has proved successful in countries all around the world. As Facebook works with MNOs to provide zero-rated versions of informational websites, people in emerging markets discover the advantages of mobile internet and are convinced to pay for broader access. In fact, over 50% of Free Basics users begin paying for data within 30 days.
Sponsored data
MNOs partner with brands and content creators to give users free data packages that can only be used for the sponsored content. These mutually beneficial partnerships allow MNOs to win over customers while sponsors get their content in front of a wider audience.
To entice existing customers to upgrade their plans, South African telecommunications company MTN teamed up with YouTube to provide bonus data specifically for YouTube. The offer includes 20GB of free YouTube data, which could easily translate to up to 20 hours of YouTube video streaming.
U.S. mobile carriers Verizon and AT&T offer ongoing sponsored data programs. Verizon’s program, FreeBee, is a curated collection of content marked with a bee icon to let users know that they will not incur data charges for viewing it. AT&T, on the other hand, relies on the sponsors to notify customers of any sponsored data offers.
Source: Xataka Movil
Another U.S. mobile carrier, T-Mobile, provides a similar service called “Binge On.” Customers with certain plans receive data-free access to popular music and video streaming sites like Spotify, Netflix, and YouTube. Binge On also includes content in categories such as gaming, news, and sports.
Both limited-time and ongoing sponsored data efforts reel users in with engaging content and keep them hooked on using more mobile data.
Change their lives so you can change their minds
For people who have a limited understanding of the benefits of mobile internet, getting online may seem like an unnecessary expense. But the combination of initially free data packages and complimentary access to a variety of resources can shift their perspective.
Although people may start with social media sites and movies, users will quickly realize there are many life-changing resources at their fingertips as well. When they discover educational resources on zero-rated Wikipedia or through sponsored YouTube data, they’ll be motivated to explore more of what the internet has to offer.
Perhaps they’ll use it to further their education, manage their finances, or improve their health. Regardless, they’re bound to recognize that the mobile internet is a valuable resource worth paying for. With the help of zero-rated informational websites and resources like the KaiOS Life initiative, MNOs can gain loyal paying customers.
Invest in the unconnected and they will invest in you
The GSMA predicts 170 million new mobile subscribers by 2025. With the help of mobile carriers, this number could be even higher in developing countries. It all starts by showing potential customers how they can benefit from mobile internet access.
Source: GSMA report
When newly connected consumers get into the habit of turning to mobile internet for everything from furthering their education to managing their money, they quickly become loyal customers.
It’s time to invest in the next billion. Show them what they’re missing and your services will sell themselves.
To learn more about how you can partner with KaiOS and bring the internet to developing countries, contact us at partnerships@kaiostech.com.
Press releases
Vodacom launches Smart Kitochi, Tanzania’s first smart feature phone powered by KaiOS
1st November 2019 – Vodacom Tanzania PLC, Tanzania’s leading cellular network company, has today announced the launch of the first smart feature phone, Smart Kitochi, operating on KaiOS, the leading mobile operating system for smart feature phones. This new launch serves as a milestone, for both not only companies, but the country, as it is the first smart feature phone available in the Tanzanian market, starting at a discounted price of TZS 48,000 ($ 20). The device also comes with a special offer from Vodacom, which include a monthly bundle of 4GB data, 100 mins talk time and 500 SMS for the first 6 months.
The Smart Kitochi comes with access to popular apps like WhatsApp, Google Assistant, Facebook, YouTube, and many more giving more Tanzanians access to the internet society. Equipped with smartphone-like features such as Wi-Fi, GPS, the device also comes with a hybrid dual-SIM slot that can support two SIM cards with 4GB + 512MB RAM memory. It also boasts a powerful 1400mAh battery, which enables up to 6 hours of talking time. While exclusively available in Tanzania upon release today, the device will be available in other African countries soon.
“We’re excited to introduce the first smart feature phone in the market alongside our partner KaiOS Technologies,” says George Lugata, Vodacom’s Executive Head of Sales. “Despite wide coverage of network in the country, we still face a challenge of digital divide caused by low smartphone penetration so by introducing the Smart Kitochi, we’ll bring valuable digital services and information to this market at a price that people can afford.”
KaiOS is a light operating system, which enables a new category of affordable smart feature phones that require limited memory, while still offering a rich user experience. It supports 3G + 4G/LTE, Wi-Fi, GPS and Hotspot. KaiOS-enabled phones come with popular apps and services like WhatsApp, Google Assistant, Facebook, YouTube, and Google Maps, as well as a store for apps called the KaiStore with over two hundred essential apps and counting, from global and local content providers. It is now the third largest mobile operating system worldwide, running on over 100 million devices shipped across Europe, Africa, Asia and Americas.
“The digital divide across Africa as a whole remains very large,” adds Sebastien Codeville, CEO of KaiOS Technologies. “We’re incredibly focused on establishing partnerships and delivering mobile technology that addresses this issue, which is why we’re so thrilled to be working with Vodacom. The Smart Kitochi is a key step in connecting those who remain disconnected from mobile internet and all of the valuable resources in Tanzania and beyond.”
“Smart Kitochi is available now across all Vodacom shops and service desks in the country at a discounted price of Tzs. 48,000. Therefore, I encourage our customers to buy these devices so they can make use of our Mtandao Supa using apps like Facebook, WhatsApp, YouTube and more using the smart feature phone”, concluded Lugata.
About Vodacom
Vodacom Tanzania PLC is the leading mobile communication service provider with the fastest data network in the country. We provide communication services to over 14 million subscribers. Vodacom Tanzania and its subsidiary companies are part of the Vodacom Group registered in South Africa, which is in turn owned by Vodacom Group Plc of the United Kingdom. It has been registered in the Dar es Salaam Stock Exchange (DSE) with registration number ISIN: TZ1886102715 Stock name: VODA.
For further information, please visit our website: www.vodacom.co.tz
About KaiOS Technologies
KaiOS Technologies powers an ecosystem of affordable digital products and services, and exists to empower people around the world through technology. Its flagship product, KaiOS, is the leading mobile operating system for smart feature phones with more than 100 million devices shipped in over 100 countries. Kai’s mission is to open up new possibilities for individuals, organizations, and societies by bringing mobile connectivity to the billions of people without internet in emerging markets, as well as providing those in established markets with an alternative to smartphones. KaiOS is based on HTML5 and other open web technologies. Devices running on the platform require limited memory, while still offering a rich user experience through access to apps like WhatsApp, Google Assistant, YouTube, Facebook, Google Maps, and Twitter.
On October 15th, UC Browser, the popular mobile browser developed by Alibaba’s UCWeb, officially became the first third-party mobile browser available via the KaiStore, the app store for KaiOS-powered devices. The new app is available to download now, for free.
KaiOS, the leading mobile operating system for smart feature phones, joins the diverse ranks of operating systems supported by UC Browser, alongside Android, iOS, and others. With the addition of KaiOS, UC Browser now covers all major, mainstream operating systems.
Beyond a basic browsing tool, UC Browser has become a content platform connecting its users with entertainment and trending content from around the world in both traditional and emerging formats, including gifs, articles, memes and videos.
KaiOS’s mission is to make access to mobile internet and digital services a reality for everyone, which aligns perfectly with UC Browser’s goal of serving half of earth’s population.
“We respect KaiOS’s endeavors to connect more users to the Internet, and share the same mission and passion. We are excited to become a part of the ecosystem,” said Will Yan, Partnership Director of UCWeb. “Together, we look forward to combining our strengths to further push the boundaries of the Internet and create an even more enjoyable and diverse experience for our users.”
“We’re thrilled to welcome UC Browser to the KaiOS ecosystem,” said Mathieu Boyer, Advertising Monetization Director of KaiOS Technologies. “Optimizing UC Browser to meet the low memory requirements of KaiOS-powered devices wasn’t an easy process, and stands as a testament to the close cooperation between the two companies. Looking ahead, our collaboration lays a solid foundation for future cooperation, as it promotes the further development and growth of both parties in the digital industry. Together we strive towards the goal of making mobile internet access a reality for more people than ever before.”
Built on top of Firefox OS technology, KaiOS was launched in 2017 and has since developed into a robust web-based OS and expanding ecosystem. It’s the only operating system for feature phones with a mobile storefront, the KaiStore, featuring global and localized apps and other content that works over advanced mobile data networks. Devices running on KaiOS require limited memory, making them affordable, while still offering practical and powerful features that meet the needs of people in emerging markets, along with individuals in more established economies looking for smartphone alternatives.
In just two and half years, KaiOS-powered devices have launched in more than 100 international markets, with global shipments passing 100 million. This incredible growth is due, in part, to strong partnerships and collaboration with industry titans, including Jio. By cooperating closely with Reliance Group’s communication brand, KaiOS became the second largest mobile operating system after Android in the Indian market.
About UC Browser
UC Browser is the world’s No.1 third-party mobile browser and content platform from UCWeb, a business within the Alibaba Innovation Initiative Business Group. Since launching in 2004, its mission has been to provide a better mobile internet experience to billions of users around the world, and is currently the most popular browser in Southeast Asia and India. Serving users in more than 150 countries and regions around the world, UC Browser is now available on more than 3,000 different mobile phone models from over 200 manufacturers.
About KaiOS Technologies
KaiOS Technologies powers an ecosystem of affordable digital products and services, and exists to empower people around the world through technology. Its flagship product, KaiOS, is the leading mobile operating system for smart feature phones with more than 100 million devices shipped in over 100 countries. Kai’s mission is to open up new possibilities for individuals, organizations, and societies by bringing mobile connectivity to the billions of people without internet in emerging markets, as well as providing those in established markets with an alternative to smartphones. KaiOS is based on HTML5 and other open web technologies. Devices running on the platform require limited memory, while still offering a rich user experience through access to apps like Google Assistant, WhatsApp, YouTube, Facebook, Google Maps, and Twitter.
Developer community
How one company brought useful apps to developing countries
We have no doubt that bringing the mobile internet to developing countries has the potential to change lives. But the benefits do not come from internet access alone. Here at KaiOS, we love partnering with companies and developers who are passionate about bringing information, education, and opportunities to people in underserved markets.
One of these companies is Mobobeat. By applying their existing development skills to web-app development, Mobobeat created a Bible app for KaiOS. Their dedication to reaching millions of users in emerging countries — combined with the support we provided — made this project a success.
About Mobobeat
Mobobeat is a mobile performance network with offices in Madrid, Spain, and Goa, India. They help developers promote their iOS, Android, and now KaiOS apps around the world.
After learning about KaiOS’s role in making the mobile internet accessible to millions and noticing the success of the JioPhone in India, Mobobeat saw an opportunity to develop new apps for the platform.
Because the KaiStore functions much like other app stores, Mobobeat was confident that their previous app development experience could be applied. With the support of KaiOS’s team, they could easily tap into new markets.
How Mobobeat decided on The Holy Bible app
Worldwide, Bible apps are extremely popular. As of 2018, one Bible app had been installed on over 350 million devices globally. Between 2017 and 2018, that same app’s daily active users rose by 27%.
Considering the book’s popularity, Mobobeat decided to bring a Bible app to developing countries through affordable smart feature phones running KaiOS. With prices as low as $17, these phones are accessible to millions of people in developing countries. Once they get connected, apps like the Holy Bible can keep them engaged and strengthen their faith.
The journey to developing The Holy Bible app
Developing for KaiOS was a new experience for Mobobeat. To successfully build The Holy Bible app, the team first had to learn how to optimize apps for smart feature phones.
The average Android app is 15MB, while the KaiStore’s average app size is 1-2MB, with a maximum restriction of 6MB. Three of Mobobeat’s engineers relied heavily on the KaiOS Developer Portal to learn how to build an app for the KaiOS environment and used the KaiOS Simulator for app testing, debugging, and verification.
After the initial version of the app was ready, KaiOS employees Harshdeep and Thomas reviewed it and suggested improvements centered around optimizing the UI and icon size for smart feature phones. With the help of the KaiOS Developer Portal and the benefit of simpler coding languages, such as HTML, CSS, and JavaScript, final adjustments were completed within a week. Once the app passed a final round of KaiOS QA, it was listed on the KaiStore.
Developing an app with users in mind
In order to make The Holy Bible app as accessible as possible, Mobobeat added features to address a variety of needs, abilities, and potential obstacles, such as intermittent internet access and limited digital literacy.
Audio feature
Compared to developed countries, many of KaiOS’s target markets have lower literacy rates. South Asia, for instance, is home to 68% of the world’s illiterate adults. There is also a significant gender gap. In West and South Asia, adult females are nearly six times less likely to have basic reading and writing skills than their male counterparts.
Africa has a similar story: In Guinea, for example, the literacy rate is only 30%, with 38% of males being literate, compared to 23% of females.
The Holy Bible app’s narration feature enables users to listen to content both online and offline, much like an audiobook. Audio narration not only makes the content available to a wider audience, but it also promotes equality by giving women with limited literacy an equal opportunity.
Currently, the app includes full audio versions of the Bible in English, German, Spanish, French, and Italian.
Offline reading
Slow and/or intermittent internet remains a problem in many developing countries. As of July 2019, only 7% of mobile connections in Sub-Saharan Africa were 4G. Although 3G connections are slowly becoming more available, 2G networks are still the most prominent throughout the continent.
Because slow networks can lead to a disrupted reading experience, Mobobeat believed that an offline reading option was essential. The first chapter is pre-loaded into the app, so users can begin reading as soon as they open it. Each time the reader moves onto a new chapter, the full chapter will download automatically so that the reader will not have to wait for each new page to load. Downloaded chapters also remain available even when the device is not connected to the internet, so users can easily continue reading while offline. In areas where internet connections are often intermittent, this valuable feature ensures a smooth reading experience.
Simple user interface (UI)
For many newly connected consumers, smart feature phones are a completely new experience. Although the device may feel similar to a basic feature phone, seemingly simple tasks such as downloading and opening apps can involve a learning curve.
Mobobeat aimed to design an app that would be easy-to-use for consumers who are still building their digital literacy skills. They worked with KaiOS to simplify features within the app and make navigation more intuitive. They also used the KaiOS simulator tool to test how the app would appear on the smaller screens of smart feature phones.
High-impact ad placement
User experience was considered when deciding on monetization strategies as well. Mobobeat chose to only display ads as pop-ups or between chapters so that readers would not be disrupted by full page ads.
Future plans for The Holy Bible app — and beyond
The Bible app project is just getting started. Mobobeat’s developers will continue to update new versions with features such as daily readings, reflections for the day, highlights, bookmarks, and note-taking. They are also planning a function to share verses on social media and SMS. Mobobeat is also exploring opportunities to make the app available in other languages and adding video options where users can watch videos of the parables.
The positive development experience has motivated Mobobeat to continue their partnership with KaiOS. They plan to develop five to six additional apps on KaiOS. Keep an eye out for the next app, which will go live in the KaiStore soon! If you are interested in developing apps for KaiOS, check out our Developer Portal to learn how to get started.
Industry insights
How access to mobile internet improves quality of Life
Take a minute to think about all the ways your phone impacts your day. When you have a question, you Google it. If you don’t have cash for your coffee, you pay for it with an app. Whenever you want news, you can get it in any number of ways, even on a browser. Mobile internet doesn’t just improve your life — it’s an integral part of it.
In 2018, nearly 300 million consumers gained access to mobile internet for the first time. For many people in developing countries, mobile is their only option because in-home broadband is cost-prohibitive. The following chart shows fixed broadband prices as a percentage of Gross National Income (GNI). Compared with developed countries, the amount of income that would need to be allocated to broadband internet is significantly higher.
Source: ITU
For people in developing countries, the benefits of mobile internet go far beyond convenience. It is their gateway to a world of information. When these people get connected, they can take charge of their finances, stay up to date with news, manage their health, find career opportunities, improve their education, and so much more. Mobile internet can change their lives for the better.
Mobile internet keeps people more informed
When developing countries get connected, they gain access to information related to health care, professional development, and news.
Health information and services
Not only does the internet offer a wealth of information that helps people stay more informed about their personal health, it also provides a way for them to connect with nearby clinics and doctors.
In South Africa, nurses and doctors use mobile internet to empower their patients. Thanks to the Mobile Health Information System, doctors and nurses have access to lifesaving information about infectious diseases, such as tuberculosis, malaria, HIV/AIDS, diarrhea, and pneumonia. Patients with mobile internet access can be given digitized treatment information so that they can care for themselves once they leave the clinic.
Health care professionals in South Africa also depend on mobile internet to provide accurate diagnoses, prescribe proper treatments, and supply the correct dosages of medicine. In some cases, mobile connectivity can save lives.
For example, Sierra Leone has begun testing a wearable Ebola sensor that monitors vital signs remotely. The device allows health care professionals to monitor patients and catch warning signs early, while also protecting themselves from exposure to Ebola.
Career opportunities
Connected people have the ability to significantly improve their career prospects. According to Intel’s Women and the Web study of low- and middle-income countries (LMICs), 59% of women in India and 47% of women in Uganda have used the internet to search for jobs. As a result, they’ve been able to learn about job opportunities outside of their immediate communities. This provides businesses with more applicants, and workers with better access to paid work.
Mobile internet also provides new income and professional networking opportunities. Nearly 40% of female internet users in Mexico and Egypt and 60% in Uganda reported that internet access helped them expand their networks. Plus, over 30% of women in India, Mexico, and Uganda were able to earn additional income online.
Local news
Access to local news and information allows consumers to stay informed about politics, weather, and their community. Without mobile internet, many people in emerging markets would not have a way to get any news, much less news specific to their area.
Companies like Hivisasa are already catering to the mobile market. Their mission is to provide news and information to populations in Africa. The crowd-sourced news site depends on “citizen reporters,” who submit stories through mobile phones. Once their story is accepted, citizen reporters can receive digital payments through the popular mobile payment app, M-Pesa.
Free Basics by Facebook also aims to make information more accessible to consumers using mobile internet connections. However, they take it a step further by making that access affordable as well. To do this, Free Basics simplifies informational websites so that they can be accessed without the user incurring any data charges. Because the high cost of data in some areas can cause many consumers to limit their mobile phone use, data-free websites are extremely beneficial.
Mobile internet makes education accessible
Internet access opens up a variety of valuable resources to both teachers and students. While teachers are able to better research and plan their curriculums, students can engage with the material through educational games and deeper investigation.
Source: Mashable
These benefits are particularly impactful in low-income areas. According to a study that included several low-income schools, test scores rose 30% after students were given mobile internet access. Similarly, a study including three schools, two of which are in Africa, showed that test scores rose significantly when students were given access to literacy apps.
Clearly, educational mobile apps have the potential to make a difference in the lives of school children around the world.
The Play ‘n’ Learn initiative in India is a great example. The program features educational content from India’s version of Sesame Street (Galli Galli Sim Sim) and revealed that school children ages 6-8
made greater improvements in language comprehension, vocabulary, and imagination compared to students who did not have access to the content;
showed increased engagement with math and Hindi lessons; and
improved their school attendance.
Lastly, mobile internet access encourages learning outside of the classroom. Surveys in Egypt, India, Mexico, and Uganda suggest that 77-84% of females use the internet to do further research with many claiming that this leads to higher grades.
Mobile internet promotes financial inclusion
Worldwide, approximately 1.7 billion people do not have access to reliable financial services. Not only does this leave them without banking services, but it also prevents them from learning how to save money and plan for the future. Mobile internet access contributes to greater financial inclusion by facilitating financial education and mobile money options.
Due to the lack of financial services, many countries still rely heavily on cash, which can be risky. In Sub-Saharan Africa, for example, cash is often sent via bus, with traveling friends, or carried over long distances, which puts people at risk of being robbed in transit.
Mobile payment options provide a safe and convenient alternative. In Kenya, mobile money has expanded from cash transfer services to avenues for paying utility bills and paying for goods and services at many businesses. Paying via mobile eliminates both the risk of carrying cash and the additional costs of transporting it.
Furthermore, mobile internet encourages financial education and income planning:
54% of female respondents to ONE’s Making the Connection survey have used mobile devices to look up information on financial services and banking.
Farmers in Kenya use mobile internet to manage their supply chains, which has led to an average 13% increase in their income.
Cocoa farmers in Ghana use mobile money to connect with agribusinesses, which allows them to receive payments regularly, run reports, and create budgets.
With mobile internet, populations are able to learn how to manage their money and have safe ways to send and receive payments.
Mobile internet boosts economies
With increased financial inclusion comes a more educated population that facilitates economic growth. Once people have the ability to make purchases, start businesses, and manage their finances, the entire economy benefits. In fact, the GSMA State of Mobile Internet Connectivity report revealed that “a 10% increase in mobile broadband penetration yields a 1.8% increase in GDP in middle-income countries and a 2% increase in low-income countries.”
Although mobile internet contributes to economic boosts in many ways, job creation is one of the most significant impacts. A study of 13 countries estimates that mobile internet led to the creation of 3 million jobs, many of which stayed in the surveyed countries. Naturally, the demand for mobile phones leads to jobs in manufacturing the devices as well as in retail, where the phones are sold.
Of course, the career opportunities don’t stop there. Newly connected consumers want apps that allow them to make the most of their mobile phones. As such, developers around the world have the chance to design and monetize apps for these emerging markets. Moreover, larger-scale operations, such as the booming mobile money industry, have the potential to create thousands of jobs. Uganda, for instance, has already created 200,000 jobs as a direct result of the demand for mobile money solutions.
Mobile internet empowers women
Globally, there is a significant mobile gender gap. In low-income countries, up to 50% of women have no access to the internet compared to 34% of men who remain unconnected. While mobile internet can improve the lives of men and women alike, the benefits of getting more women online are far-reaching.
Firstly, closing the mobile gender gap further boosts the economy. If as many women as men could gain mobile internet access in low-income countries, the GDP would see a $700 billion increase.
Connected women also contribute by entering the workforce and starting online businesses. In Malaysia, female entrepreneurship has greatly benefitted from a program that relies on mobile internet access to connect aspiring businesswomen with experienced mentors around the world.
Likewise, young girls make notable contributions when they get connected. Over 15,000 females access Intel’s She Will Connect coding training online. As a result of this program, a group of schoolgirls in Kenya worked together to create a mobile app that connects organ donors to patients as well as to hospitals that can perform the transplants.
Perhaps the most empowering aspect of women getting online is the many ways it improves their autonomy by
allowing them to expand their communities;
giving them a way to voice opinions online and engage in global conversations;
exposing them to new ideas and information outside of their local communities;
preventing them from being isolated or missing out on opportunities when communications and businesses move online; and
providing opportunities for them to manage their own finances.
Mobile internet is a powerful resource
Mobile internet certainly makes lives easier, but for people in emerging markets, it can be truly life-changing. Next time you head to Google for a trivia answer, think about a student who can finally do research for school. When you pay for a snack with an app, imagine the farmers in Africa who can safely and instantly receive payments from buyers. If you email your resume to a new company, picture women applying for jobs and entering the workforce for the very first time. A connected life is a safe, happy, and informed life full of potential.
Now is the time to bring mobile connectivity to the rest of the world. When people are connected, their lives and the lives of those around them can be positively transformed. The KaiOS light operating system runs on affordable smart feature phones, which makes mobile internet more accessible to people in developing areas. If you would like to learn more about KaiOS’s mission to close the digital divide, or interested in launching a device or an app that runs on our platform, please contact us at partnership@kaiostech.com.
